The Marketing Communications Manager will work closely with Marketing in the development and implementation of Marcomm strategy. The Marcomm Manager will play a key supporting role in crafting the value proposition, positioning and messaging. Must have demonstrated experience implementing successful global marcomm programs that produced measurable results.
Position Objective: The Marcom Manager will lead the Endomechanical Marcomm team, driving the definition, execution and measurement of IMC programs that achieve marketing objectives, in support of Covidien business goals.
Responsibilities will include, but are not limited to:
Cross functional IMC planning/alignment Regional alignment Value proposition, positioning, messaging & creative theme development Prioritization and resource allocation Oversee global & commercial launches Maintain brand & message integrity Clinical, legal and regulatory compliance Agency/vendor relationships Budget tracking & negotiation Quality assurance ROI analysis