| Job Description: The Director of Marketing & Communications at the Syracuse University Whitman School of Management plays a crucial role in supporting the school’s major goals by creating and executing communication plans and marketing strategies and ensuring consistency with Syracuse University’s positioning. This role works closely with the Dean’s Office and the Assistant Dean for Marketing, Communications and with Syracuse University’s Division of Marketing and Communications, to identify priority areas of focus; collaborates with stakeholders in the areas of student recruitment, career services, institutional culture, research, and executive education, to create concrete goals for a given initiative; and directs the Whitman Marketing and Communications team in their execution of comprehensive, multi-platform marketing and communication plans and strategies in concert with the larger University's marketing and communications strategies. In addition, the Director collaborates with Syracuse University’s Division of Marketing and Communications to advance University-wide marketing and communications goals. Recurrent areas of focus include undergraduate and graduate recruitment efforts, including online programs; strategic communication to faculty, staff, community partners and other key stakeholder groups; reputation-building among peer institutions nationally and at Syracuse University; and public relations on behalf of the Deans Office and Whitman faculty, with an emphasis on breaking news, alumni and community involvement, and research. The Director is chiefly responsible for supporting the Division of Marketing and Communication’s media relations team’s earned media strategy.
Following established university brand standards, the Director of Whitman Marketing and Communications will support the undergraduate and graduate program offices in promoting the successful launch of new degree offerings; in increasing the size and quality of incoming student cohorts and in enhancing the narrative and articulating the value proposition of the Whitman undergraduate and graduate experiences. The Director also supports initiatives that enhance Whitman’s national reputation and increase rankings by communicating effectively to the Higher Education community about Whitman, and in partnership with the Alumni and Development teams, help strengthen Whitman’s connection to our extensive alumni base by supporting the alumni communications strategy. The Whitman School of Management's Core Values are the anchor to our culture and our people: Successful candidates should be able to articulate and demonstrate these values: INTEGRITY – We are an ethical community that values transparency, accountability, responsibility, respect, and professionalism.
INCLUSION – We strive to be a student-centered community that is supportive of all. We are open-minded. We engage and encourage diverse backgrounds and viewpoints.
COLLABORATION – We believe the whole is greater than the sum of its parts. We value teamwork as the most successful way to reach our goals.
INNOVATION – We are forward-thinking with a global mindset, always exploring new and creative ideas that can bring positive changes to the world.
EXCELLENCE – We persevere, always challenging ourselves and each other to improve in pursuit of outstanding quality in processes and outcomes, leading to overall success.
The first three values – Integrity, Inclusion, and Collaboration – provide the foundation for everything we do. All three are essential for the successful pursuit of our fourth value, Innovation – which has always been, in turn, Whitman’s path to Excellence.
Taken together, these five values remind us that our community is at its best when we act with integrity, welcome everyone’s talent and ideas, and work together to create the best possible way forward. |
