| Location; Boston We are looking for a strategic, data-driven Director of Marketing to join our Smart Connected Operations (SCO) team. Working closely with the GM of our Smart Connected Operations business, you will be a critical player in leading a product portfolio marketing strategy, from vision through to implementation, execution, measurement, and continuous improvement. In this role, you’ll be responsible for directing the SCO go-to-market efforts including compelling marketing programs for the Industrial Internet of Things (IIoT) and other PTC solutions. This includes a holistic view of product marketing, marketing events, field enablement, and demand generation plans across the marketing organization for SCO. You will set the positioning to address new market segment needs as well as to enhance PTC solutions by defining unique business differentiators for the Manufacturing sector, then engage with our SCO demand gen team to ensure this customer-centric message reaches the market. You will work closely with the sales, field marketing, digital marketing, content marketing and marketing analytics teams to develop, execute, and measure success, establishing industry best practice KPIs for marketing. You will assess SCO marketing performance and work to optimize marketing spend to maximize results. Day-To-Day: - Work with product and solutions marketing teams to develop detailed messaging documents positioning IoT and PTC solutions for Manufacturing audiences.
- Interact with multiple marketing departments (demand generation, marketing operations, web and digital experience, field marketing, sales enablement) to develop content for lead generation activities and sales enablement materials.
- Lead and oversee cross functional teams to build business and technical messaging and validate with customers through focus groups/voice of customer interviews.
- Track marketing and sales KPIs, identify performance gaps, and define counter-measures aligning marketing and sales strategies.
- Interpret and draw conclusions from data, turning analytic insights into business actions
Preferred Skills and Knowledge: - Experience in growing technology companies; experience in startups and in recurring revenue/SaaS companies a plus.
- 8+ years of marketing vision and execution experience.
- 6+ years of experience leading and managing teams; experience in matrixed environments a plus.
- Ability to build strong relationships with senior leadership.
- Direct experience in understanding the customer pain points associated with manufacturing companies.
- Ability to translate a marketing plan into actionable targets (monthly, quarterly, annually).
- Ability to adapt quickly and push forward even when presented with limited information.
- Capable of clearly communicating with and influencing executives.
- Experience utilizing data, analytics, and tools to support and enhance marketing strategy.
- Strong leadership, collaboration, project management, and problem-solving skills
Why PTC? With a culture that is innovative, inclusive, and inspiring, PTC is the perfect place to build a fulfilling career. We are a diverse ecosystem of more than 6,000 employees worldwide who are making an impact on the industry and on the world. We are passionate, ambitious, and bold. We embrace change and celebrate employees who are challenging the status quo. Innovation happens every day and within every team at PTC. We are curious, lifelong learners who also like to have fun! |
