1. Develops and implements strategic marketing plans for development's digital and print communications initiatives, including social media, and leads all branding initiatives. Directly manages relationships with key vendor partners. 2. Oversees the development of a full range of communication vehicles in support of Yale's fundraising initiatives. Plays a consultative role with schools as needed. Socializes and communicates branding strategies and guidelines. 3. Provides high level strategic oversight and guidance for all Marketing & Communications teams, setting overarching unit goals and providing mentoring and opportunities for professional growth. 4. Provides extensive consultative and creative services for specific fundraising teams, incorporating both "evergreen" and campaign-related initiatives. 5. Oversees concept development, content strategy, and design for the Office of Development websites, including the main giving site, public online gift guides, online giving site, volunteer sites, and sites for specific fundraising initiatives. 6. Acts as the Office of Development's primary point person for alumni/donor/volunteer communications in times of crisis/negative publicity, providing guidance and feedback as circumstances warrant. 7. Develops annual non-salary unit-wide Marketing & Communications budget. Responsible for approving all expenditures, providing monitoring and forecasting, and operating within the established budget policies and parameters. 8. Collaborates closely and effectively with key stakeholders and other colleagues in offices and departments across the university in the development and implementation of fundraising communications, stewardship, and event-related initiatives and projects. 9. Performs duties and/or projects relevant to creating and implementing a full communications and marketing strategy. May perform other duties as assigned.
Preferred Education: Significant supervisory experience. Comprehensive knowledge of Yale's organizations and programs and/or experience in another university setting.
Preferred Education, Experience and Skills: Significant supervisory experience. Comprehensive knowledge of Yale's organizations and programs and/or experience in another university setting.
Required Skill/ability 5: Capacity to respond with insight, tact, and sensitivity to donors' concerns. Ability to maintain strict confidentiality.
Posting Position Title: Senior Director, Marketing and Comms, Development
Required Skill/ability 3: Outstanding written and oral communication skills.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Senior Director, Marketing & Communications
Required Skill/ability 1: Proven supervisory and managerial skills, with a commitment to teamwork and with the ability to motivate people and drive results.
Required Skill/ability 4: Demonstrated ability to work closely with and command the respect and confidence of senior University administrators, trustees, and colleagues in the Office of Development, and to collaborate effectively with a diverse body of colleagues in a large complex environment.
Required Skill/ability 2: Exceptionally strong analytic, organizational, and problem-solving skills, and with the ability to set priorities, establish strategies, and respond to challenges with flexibility and openness to new ideas.
Bachelor's degree and ten years of related work experience or an equivalent combination of education and experience. Experience leading, s
Internal Number: 63768BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.