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Head of Marketing and Sales in the Executive Education Department
Columbia University
Position Summary The Head of Marketing and Sales is a senior leadership role within Columbia Business School's Executive Education unit, reporting jointly to the Vice Dean of Executive Education and the Senior Associate Dean of the Department. This position will be responsible for creating competitive advantages for Columbia Executive Education's business line of custom, online and open enrollment programs, while establishing and executing the department's strategic marketing and sales planning, direction and forecasting. The Head of Marketing and Sales will be responsible for creating unique and targeted sales plans, crafting engaging marketing collateral, developing pricing strategies and directing all sales efforts of custom and open enrollment products to ensure goals are surpassed. While directly overseeing a team of marketing and sales professionals, the Head of Marketing and Sales will work collaboratively with all other department leaders in regards to forging an effective strategic approach and its implementation. The position will also be required to work across business school departments and will need strong relationships with Business School's Chief Marketing Officer and Head of Public Relations department as necessary. This position will also oversee the relationship that currently exists between a retained advertising agency and a marketing analytics group that have been working in close partnership to counsel and advise marketing strategies. This position will also work closely with partner organizations that assist the business school in the development and marketing of in-person and online programs. The Head of Marketing and Sales will be a polished professional with the ability to understand, assess and act upon company and industry metrics. The position will need the specialized skill to present relevant data to internal and external stakeholders in a clear concise way, in order to build consensus and implement actionable next steps. Motiving team members to perform at their highest levels and working with faculty to translate thought leadership and research into actionable, viable executive education programs will be a key measure of success. The position will require a keen sense of brand and product awareness and a pulse on marketplace learning trends, client needs, and all traditional and nontraditional competitors. The position will also need to work with the Senior Associate Dean, Vice Dean, and sales teams to determine an effective outbound and inbound sales strategy, all while coordinating those sales strategies with the marketing strategy. This will involve not only seeking new clients, but also driving relationships further with current clients. Responsibilities
Minimum Qualifications **Applicants must submit a cover letter and resume.** Bachelor's degree required. Master's degree strongly preferred. Minimum of 7-9 years related experience required. Demonstrated excellent oral and written communication skills required. Must be creative, persuasive, tactful, and capable of managing multiple tasks under deadline. Must have strong management experience needed to lead both a large team and work in a fast-paced, high performing environment. Must have a proven track record of leading a successful large sales team. Must possess strong analytical and critical thinking skills. Must have experience with budget management. Knowledge of data analysis and report writing required. Understanding of CRM optimization needed. Must have prior experience with digital marketing. Preferred Qualifications 10+ years' experience with proven success leading marketing and sales efforts strongly preferred.
Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.
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