Winthrop University, a public comprehensive university ranked 6th by U.S. News & World Report among Southern universities and in the top 15 of public and private institutions in the region, is accepting applications for the position of Vice President for Enrollment Management and Marketing.
The Vice President is the key leader and influencer in determining the university's overall strategies, goals, and plans that affect student enrollment and student financial aid management.
Develops overall strategy and vision for the Enrollment Management and Marketing division.
Leads, manages, and motivates division team professionals to coordinate all aspects of undergraduate student recruitment, marketing, admissions, and student financial aid.
Partners with others across campus to develop, articulate, and implement enrollment and financial aid plans that optimize growth opportunities in alignment with the university’s vision and mission. This includes a strategy of monitoring, forecasting, and predictive modeling associated with institutional, statewide, regional, and national data and initiatives affecting student enrollment patterns relating to student quality, diversity, and retention.
Actively participates in marketing and recruiting students, to include personal communication with students and parents and working closely with athletic coaches and college deans to expand effective recruitment strategies for student athletes and specific academic programs.
Responsible for divisional budget management and oversight.
Provides direction and support of the divisional managers to include personnel management, staffing, performance management, and budget and operating and cost management.
Master’s degree and
At least five years of increasingly responsible, executive-level experience leading student enrollment management and marketing and student financial aid operations for a comprehensive master’s university.
Highly Desired Qualifications
Experience developing strategies in concert with current trends in higher education enrollment and student marketing and recruitment technology.
Skills necessary to lead, direct, and supervise a team of professionals and establish strong relationships with internal and external constituencies.
Exceptional communication and listening skills, innovative ideas, and a passion for incorporating new technologies into strategies and tactics.
Experience with budget administration.
Winthrop University is an Equal Opportunity/Affirmative Action employer and does not discriminate against any individual or group of individuals on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, or veteran status. Women, minorities, and persons with disabilities are encouraged to apply.
Internal Number: 202104U
About Winthrop University
Winthrop University was founded in 1886 and is located in Rock Hill, South Carolina, about 20 minutes south of Charlotte. Winthrop has a total of 5,500 undergraduate and graduate students from 42 states and 32 countries. Its academic programs, offered on campus and online, comprise more than 40 undergraduate majors and 22 graduate and certificate programs. The university's traditions of national caliber academics, championship athletics, and student-centered achievements create a campus community known for its diversity, excellence, and family atmosphere.