The Society of Dermatology Physician Assistants (SDPA) is seeking an energetic, tech-savvy individual to serve as Manager, Marketing and Communications in its new headquarters office in Old Town Alexandria, VA. The Manager, Marketing and Communications reports directly to the Director of Communications, working collaboratively with SDPA staff, leadership, and members to fulfill a multi-tiered communications strategy in support of the Society’s educational programs, products, and services.
The ideal candidate is an effective communicator with a collaborative spirit who displays a willingness to learn new skills, execute tasks as assigned, and consistently contribute to the overall success of SDPA’s marketing initiatives by providing feedback and new ideas. This professional possesses e-communications prowess, striving to connect with and engage an audience through e-mail and social media messaging. A proven ability to write and deliver different types of copy (promotional, press releases, social media posts) on deadline, often with quick turnaround, is a must. Enthusiasm is a plus as this role presents an exciting opportunity to amplify the voice and extend the mission of SDPA, a young, growing society comprising more than 4,000 members.
Work with the Director of Communications to develop an Internal MarCom plan for the Society
Create and manage internal MarCom calendar to ensure smooth planning, creation, and deployment of e-mail marketing campaigns, print & digital promotional pieces, and other messaging to Society membership.
Manage all aspects of SDPA’s internal e-mail communications using a bulk email marketing system. Tasks include but are not limited to the following:
Generate content, manage layout and design SDPA’s Member e-Newsletter (monthly) to dedicated e-mail list.
Work with SDPA staff on messaging needs for their dedicated departments: education, membership, operations, and the official peer-reviewed publication of the Society, Journal of Dermatology for Physician Assistants (JDPA)
Manage target lists in bulk e-mail marketing system, updating and segmenting as needed according to campaign parameters.
Track campaign analytics and monitor for opportunities to adjust elements in effort to boost engagement.
Create compelling content and compile promotional copy for the web, social media, and digital platforms, as well as event marketing pieces.
Assist with video, audio, and publishing projects as needed
Assist with website content management as assigned to ensure all smooth functioning and professional appearance for membership and public views
Review all marketing graphics and materials before print or web publication.
Consult on effectiveness and overall success of strategies established by each department by evaluating true marketing tactics (A/B testing, incentives, targeted deliveries)
Manage SDPA's social media accounts and enhance organization's social media presence.
Monitor trends that indicate the need for new marketing strategies.
Adhere to and enforce public relations, media, and marketing policies.
Adhere to and enforce brand standards and guidelines.
Adhere to and enforce website content standards and corporate style guide.
Support assigned committees.
Other duties as assigned.
Degree in Marketing or a related field required
Experience creating and executing marketing campaigns that inspire, educate, and motivate
A proven ability to write and deliver different types of copy (promotional, press releases, social media posts) on deadline, often with quick turnaround.
Prowess managing multiple social media channels (Twitter, Facebook, LinkedIn, Instagram) for an organization and/or public campaign
Experience assisting with event marketing
An appreciation for brand identity and love of well-written, well-organized copy adherent to (Associated Press) AP or American Medical Association (AMA) style
Travel required to two conferences per year
Experience in Fully Managing Professional Social Media Accounts
Proficiency in Bulk E-Mail Marketing Systems
Example providers: MailChimp, Constant Contact, Bronto, Informz
Creating of eBlast templates
Scheduling eBlasts, setting up A/B Testing of campaigns, and evaluating system reports to identify areas of success and potential improvement
Working knowledge of traditional MarCom strategies such as print promos and mailers
About Society of Dermatology Physician Assistants
The Society of Dermatology Physician Assistants (SDPA), founded in 1994, is a 501c6 non-profit professional organization composed of members who provide medical services with the collaboration of a board-certified dermatologist. With 4,200+ members, the SDPA is committed to advancing the care of patients through the education and empowerment of dermatology PAs. For more information, visit dermpa.org or follow the SDPA on Facebook, Twitter (@dermPA), Instagram (@derm_pa) and LinkedIn.