Job Summary Working in close partnership with the Mid-Atlantic Marketing Director to lead and manage strategic Brand and Growth Marketing, the Mid-Atlantic Marketing Manager will be responsible for awareness and "top of the funnel" initiatives for the Mid-Atlantic Division with the goal of helping CBRE stand out from competitors. Laser focused on the individual(s) we want reading, downloading, watching our content and how they are experiencing our brand along the "customer journey."
Key Responsibilities: * Work with Marketing Director and Senior Leadership to set and drive implementation of strategic Growth Marketing goals/priorities for the division * Identify and manage local market funded and top producer exernal advertisements * Partner with Sales Management, Research, and Communications to preposition CBRE for significant pursuits * Collaborate with Field Research and Thought Leadership to create "snackable" deliverables for both internal and external consumption * Partner with Comms for thoughtful and consumable distribution- create scalable programs that deliver the right content to the right people at the right time * Consult with producer teams to uncover unique differentiators and develp tools to drive market share * Strategic oversight of all Growth Marketing materials to ensure consistent quality, messaging, tone of voice and brand standards * Partner on significant internal and external events and required deliverables * Lead and partner on significant pursuit efforts as needed
Required Knowledge & Skills: * Demonstrate an understanding of the commercial real estate business and the ability to think strategically about the company's position in the marketplace * Coaching, mentoring and talent development/management * Ability to manage up, down and sideways and navigate a highly-matrixed organization * Ability to learn/understand the complexities and strategic priorities of the business to adapt marketing tools accordingly * Ability to motivate, influence and negotiate effectively with key employees, top management and internal client groups to take desired action * Ability to mitigate and resolve conflicts * Ability to innovate and impact positive change * Must be able to manage multiple projects at once and be given a variety of tasks and determine a priority and delegate appropriately * Strong communication skills (verbal and written) * Energetic, enthusiastic and people-oriented * Service-oriented and responsive
* Bachelor's degree from four-year college or university, Master's preferred * Minimum of six years' related experience * Commercial real estate knowledge preferred * Position based in Washington DC office
Internal Number: 21013857
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.