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VP, PBM/Payor Marketing
Job DescriptionThe VP, PBM/Payor Marketing reports to the CVS Caremark and CVS Specialty, Chief Marketing Officer, and leads a team of 36 professionals responsible for the development of B2B marketing and content strategies and effectiveness measures for the PBM and its portfolio of solutions. Defines and aligns marketing strategies to balance short-term goals with long-term brand value ensuring greater market visibility and awareness of CVS Healthâ™s differentiated value proposition. You will be the lead architect of the PBMâ™s value story and image, drive the multi-year marketing strategy, lead the content strategy and editorial calendar and timeline, and oversee the go-to-market strategy for product launches and for continuous evolution of our Caremark offerings. A


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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