Associate Director of Marketing and Communications
George Mason University
Location: Fairfax, Virginia
Internal Number: 50954
Department: Business Services
Associate Director of Marketing and Communications
George Mason University Business Services is seeking a highly motivated, innovative and ambitious individual to join the team as Associate Director of Marketing and Communications. George Mason has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment. This position reports directly to the Executive Director of Business Partnerships and Licensing.
Build, with the Executive Director, a comprehensive brand and marketing approach / plan for Business Services, including clear goals, milestones, and metrics of success; launch and implement plan;
Activate campus events and promotions to highlight business partnerships that offer services and retail options for the Mason community;
Develop, maintain and utilize a division-wide Web site to maximize advertising and marketing efforts, as well as provide support to specific departmental/contracted services Web sites;
Form partnerships with Mason faculty regarding potential student internships or practicum coursework to serve Business Services in these areas;
Develop creative print, electronic and all other types of media materials to provide the best in sales, promotions and marketing practices;
Manage multiple social media platforms, e-mail communication and Web-based advertising;
Actively promote and assist in the management of Patriot Perks, a partnership program between the university and the city of Fairfax;
Coordinate participation in campus and community outreach activities to highlight services and promotions offered through Business Services (shopMason);
Supervise and coach part-time/full-time and student marketing staff (2-5 employees).
Develop and distribute communication via newsletters and other forms of messaging electronically;
Work with units and contracted partners to activate promotions and marketing campaigns; Manage Brand Influencer program and keep student volunteers engaged;
Build collaborative and mutually beneficial working relationships with colleagues in other divisions;
Participate in student group meetings to help further the branding and benefits of shopMason;
Conduct focus groups to better understand the needs and wants of students; Chair/Co-Chair the shopMason Marketing Committee; Assist in managing marketing expenses and reconciliation process;
Assist with the coordination and distribution of beverage contractor gratis products through working with campus staff, contractor, and contract administrator.
Bachelor's degree in Marketing, Business, Communication, or an equivalent combination of education and experience with demonstrated relevant work experience;
Considerable experience (typically at least 5 years) with demonstrated success in the brand, marketing, promotion, and/or related fields strongly preferred;
Strong interest in web-based communication and engagement (in both content creation and technical aspects);
Strong experience in Microsoft Office;
Audio/video software skills a plus;
Ability to coach student staff on using social media while maintaining an engaging, interactive and creative presence;
Flexibility; proven ability to work on a team; outstanding organization and time-management skills; exacting attention to detail; ability to influence decisions;
Excellent interpersonal, written, and verbal communication and public presentation skills;
Demonstration of a common knowledge or understanding of cultural differences.
Familiarity with or ability to learn website content-management systems (WordPress preferred, HTML and CSS skills an advantage);
Familiarity with contact databases and email campaigns a strong advantage;
Working knowledge of Adobe Creative Cloud Suite and project management tools a plus.
The successful candidate will:
Be comfortable with public speaking and engaging business and university leaders at all levels;
Be adaptable, flexible problem-solver;
Be able to work occasional flexible hours and weekends;
Have excellent organizational skills, including the ability to manage multiple tasks and priorities effectively; results oriented;
Be highly self-motivated, detailed oriented, accuracy driven;
Have a professional demeanor with strong written and oral communication skills.
Salary: Annual Salary $75,000 - $90,000; Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
• Widen your outlook of the world,
• Show you how to work and collaborate with people of differing views,
• Expose you to new perspectives from people with disparate life experiences, and
• Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.