Job SummaryThe Director Content Marketing architects and leads Geisinger's content strategy team, establishes content standards and serves as an exemplary writer and editor, developing content and copy for a range of external and internal audiences across traditional and digital channels, designed to drive the business through customer engagement, conversions and brand awareness. Uses the Geisinger Brand Guide as the North Star to adhere to brand voice and align with all consumer-facing marketing materials produced by in-house and agency teams. Sets meaningful business goals and measures the effectiveness of content efforts, showing its impact towards the bottom line, and leads team of content writers, editors and producers. Educates colleagues on content standards and best practi