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VP / AVP, Community Impact Programme Manager, Group Strategic Marketing & Communications
Business Function: Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition. At DBS, we believe that as a purpose driven organisation, we can make a real positive difference in the communities we operate in, and in so doing, contribute to the bank's broader sustainability agenda. We are looking to further dial up our efforts to support the community in 2022, through creating some flagship


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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