Working/Functional Title Director of Digital Marketing Position Summary The Director of Digital Marketing will help identify, lead and execute digital marketing efforts with a focus on inbound traffic to owned communications products that help University Communications achieve their strategic goals including undergraduate recruitment, driving academic and research reputation, and deepening connection with MSU. This position will have primary responsibility for day-to-day management of paid media supporting central university advertising and brand marketing and will bring digital marketing and paid media expertise to special campaigns and cross-channel media buys driving specific goals with key audiences. The director will optimize media buys to ensure maximum ef