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Strategic Digital Product Manager
As a Strategic Digital Web Product Manager, you will not only help develop the strategy of our digital experiences, but also help deliver those experiences for a strategic, fast-growing business at Aetna. You will put the customer first, monitor the competitive landscape, understand our technical capabilities, and champion differentiating user experiences.Your responsibilities will include:•Develop a deep understanding of business strategy & priorities for Aetna‘s Medicare business•Interpret user research, behavioral data, and competitive analysis to identify areas for improvement and new digital opportunities and as appropriate creating business cases to support•Establish a digital roadmap of new site changes and functionality that articulates, prioritizes


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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