Marketing Specialist in Syracuse, NY for Syracuse University

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Marketing Specialist

Job Description: A strong candidate for this position has a solid grasp of current marketing tools and strategies and able to manage and monitor marketing campaigns from concept to execution to reporting and optimizing. Successful candidate will be responsible for supervising and managing marketing campaigns and vendors, liaising with vendors to manage active campaigns/campaign creation, monitoring, and analyzing results of marketing campaigns and outcomes and respond accordingly. The Marketing Strategist will proactively assess current third-party partnerships and campaign outcomes, be innovative and proactively seek out new marketing channels and tactics and gather and analyze information to identify new markets and customers depending on the demand for products

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