The Email and CRM Marketing Manager within Strategic Enrollment Management leads efforts to deliver digital communications that enhance engagement, drive lead generation and support enrollment outcomes.Utilizing Salesforce Marketing Cloud and Salesforce CRM, this position manages audience segmentation and distribution, email and text workflow and campaign creation and performance tracking. In addition to leading the team, the Email and CRM Marketing Manager works hands-on to implement these tasks, ensuring a balance between strategic oversight and execution.The Email and CRM Marketing Manager collaborates with the analytics team to track marketing automation performance and provides insights to improve future campaigns. This includes conducting A/B testing an