Manager, Enrollment Marketing in Worcester, MA for College of the Holy Cross

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Manager, Enrollment Marketing

Manager, Enrollment MarketingCollege of the Holy CrossDescriptionPosition SummaryThe Manager, Enrollment Marketing develops and implements integrated marketing strategies that support the College's enrollment goals from generating prospective student interest to influencing admitted student decision-making. This role leads campaigns across the entire enrollment funnel, including prospecting, application generation, yield, and melt, with a focus on data-driven decision-making, personalization, and multi-channel storytelling.Key ResponsibilitiesDesign and execute integrated campa

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