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Director Content Marketing (Work From Home)
Job SummaryThe Director Content Marketing architects and leads Geisinger's content strategy team, establishes content standards and serves as an exemplary writer and editor, developing content and copy for a range of external and internal audiences across traditional and digital channels, designed to drive the business through customer engagement, conversions and brand awareness. Uses the Geisinger Brand Guide as the North Star to adhere to brand voice and align with all consumer-facing marketing materials produced by in-house and agency teams. Sets meaningful business goals and measures the effectiveness of content efforts, showing its impact towards the bottom line, and leads team of content writers, editors and producers. Educates colleagues on content standards and best practi


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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