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Director, Campaigns & Programs (Integrated Marketing)
Campaign Development:* Work with cross functional teams to gather and synthesize key inputs necessary to develop campaign strategy- Product: Partner closely with design, merchandising, and buying teams to align on key business strategies, product priorities, and positioning objectives- Customer: Collaborate with CRM and Analytics teams to determine customer lens and identify relevant insights- Marketplace: Bring in market trends and opportunities, competitive insights and customer mindset hypotheses to shape campaign strategies* Establish campaign objectives, key marketing strategies, and audience + channel choices- Author integrated marketing strategy for each campaign, driving creation of end-to-end campaign plans across marketing c
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