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VP MarTech Lead - CFS Marketing
Overall Job Purpose: Take the lead in optimizing MarTech platforms (across Personalisation, Analytics, Data Management, Marketing Automation platforms and Content Management Systems, SEO tools) effectively, integrating technologies and deliver use cases Partner with specific client stakeholders within OCBC to design and build automation journeys to improve sales, customer retention and loyalty. Partner with OCBC agencies and internal stakeholders like IT, Risk, etc. to enhance customer journey for CFS OCBC and to ensure that the website adheres to current guidelines. Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where MarTech can


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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