YOU ARE REQUIRED TO SUBMIT A RESUME WITH YOUR APPLICATION!
All the benefits and perks you need for you and your family: We offer great benefits with immediate Health Insurance coverage Career growth and advancement potential Whole Person Wellbeing Resources
Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time Shift: The community you’ll be caring for:
• Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando • We offer great benefits with immediate Health Insurance coverage • Career growth and advancement potential • Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America • AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country • We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year
The role you’ll contribute:
The Marketing Manager works with the Marketing Senior Manager and/or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth’s strategic vision.
The value you’ll bring to the team:
Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.
Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
The expertise and experiences you’ll need to succeed:
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor's degree in Marketing, Communications or related field
Minimum of five (5) years marketing experience, with minimum of one (1) year employee management and/or complex project management experience
Track record of developing and managing fully-integrated marketing initiatives, with proven results
Experience in budget management
EDUCATION AND EXPERIENCE PREFERRED:
• Marketing experience within healthcare industry
LICENSURE, CERTIFICATION OR REGISTRATION REQUIRED:
• Valid State of Florida driver’s license and driving record in accordance with AdventHealth policy
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.