The Garage at Northwestern is a physical space, community, and network of resources for students interested in entrepreneurship. The Garage brings together bright minds from across all corners of campus, creating a lively culture and community – diverse, welcoming, and wildly experimental. The 11,000 square foot space features a state-of-the-art makerspace and has incubated more than 1,000 student startups since inception in 2015.
The Garage Marketing & Community Manager is responsible for overseeing the daily execution of the Garage’s Integrated Marketing and Communications strategy, and the tactical development of marketing and communications content campaigns (including the annual reports, Board of Trustee reports, donor and gift updates, and other related collateral) across owned channels (website, newsletters, Instagram, LinkedIn, Twitter, TikTok, etc.). The Marketing & Community Manager will also develop original content on innovation and entrepreneurship and pitch to internal/external media channel partners, potential donors, and alumni. This role is also responsible for ideating and implementing community building initiatives on digital channels (e.g., Slack), as well as in-person events. The role includes coordination of photography personnel, internal/external freelance writers, and contractors (as appropriate) at several events through the year.
Some evening and/or weekend hours may be necessary, as dictated by programmatic responsibilities.
Marketing and Communications
Conceptualizes, writes, edits and produces original multimedia content (copy, video, etc.), and works in close collaboration with University marketing partners, including Global Marketing & Communications and other departments and centers, to distribute The Garage content and source supplemental material.
Directs daily implementation of The Garage’s Marketing and Communications strategy, across digital and print marketing, communications, and social media platforms, ensuring content is current and aligned with marketing campaigns, and branded positioning for The Garage is accurate and engaging.
Responsible for conceiving forward-looking content campaigns that align with The Garage strategic foci to engage prospect students, donors, and alumni.
Works directly with the Executive Director to conceptualize strategic content for The Garage annual report, writes features and minor pieces, and coordinates hiring/manages workflow of temporary personnel, including designers, freelance writers, and/or other contractors as necessary.
Writes and edits The Garage development collateral, in collaboration with the Executive Director, INVO, Alumni Relations & Development, Foundation Relations, and others, as necessary.
Develops and implements community building initiatives to connect students with each other, surface needs & asks from startups, and build a collaborative culture.
Comprehensively manages student engagement initiatives, including program marketing, student recruitment/evaluation/selection, application/proposal development, etc.
Serves as client-facing liaison for internal/external program stakeholders, including co-sponsors or program facilitators (e.g. investors, potential mentors, alumni).
Coordinates hiring / manages workflow of temporary personnel, freelance writers, and/or other contractors, as necessary, to achieve strategic content or collateral needs (content expertise, coverage, placement, etc.)
Performs other duties as assigned.
Bachelor’s in journalism, communications, or a related field;
2+ years professional experience working in public relations, journalism, or communications (or equivalent experience);
2+ years’ experience managing program development in a fast-paced environment;
At least 1 year of demonstrated project management.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent writing and editing skills; creative drive to generate compelling communications materials for varied audiences;
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Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.