Director, Counsel, Marketing & IP, U.S. & International
Restaurant Brands International
Type: Full Time
Restaurant Brands International, Inc. (RBI) the owner of the BURGER KING®, TIM HORTONS®, POPEYES® and FIREHOUSE SUBS® brands, and one of the largest quick service restaurant companies in the world, is seeking a Marketing & Intellectual Property (IP) lawyer to work at its Restaurant Support Center in Miami, Florida. The attorney will play a key role in the RBI Legal Department’s Marketing team and serve as a critical partner to the Marketing Departments for the BURGER KING®, POPEYES®, TIM HORTONS® and FIREHOUSE SUBS® brands in the U.S., including Digital Marketing, Product Innovation, Privacy, and Sustainability. The attorney is also responsible for assisting in management of the worldwide trademark and other intellectual property (IP) portfolios of the RBI brands. The attorney will also assist in supporting and coordinating with regional counsel advising marketing teams outside the U.S.
The Marketing & IP Counsel is a Director-level role that interacts frequently with all levels of leadership within the brand marketing departments, communications department and other attorneys and paralegals within the Legal Department. The attorney will also work closely with outside counsel and counsel for agencies providing services to the RBI brands.
At RBI, we are driven by our vision to build the most loved restaurant brands in the world. With more than 28,000 Burger King, Tim Hortons, Popeyes and Firehouse Subs restaurants in more than 110 countries, we know that diversity of perspectives makes us better in serving the diverse guests who come into our restaurants each and every day. At RBI, we believe in:
- Dreaming Big: Life is too short for small dreams
- Ownership: You value things more when you own them
- Meritocracy: Your growth is based entirely on what you do and how you do it
- Diversity: A wide range of voices and perspectives make us stronger
- Creativity & Innovation: Find ways to do things differently to make them better
- Authenticity: Be a hard-working, good person
We are looking for talented people who share our vision and values to join our legal team. Together, we can make a difference when committed individuals bring together their resources and their resolve.
Marketing – Essential Duties
Review and approve advertising and promotional materials across all media (e.g., digital, social, television, radio, print), for legal compliance
Draft and negotiate various marketing, public relations and promotions-related agreements, including advertising agency agreements, trademark licenses, promotion and sponsorship agreements, media buying agreements, professional services ageements and vendor agreements
Counsel and advise on compliance with consumer protection, intellectual property, rights of publicity, and privacy laws (e.g., CAN-SPAM Act, COPPA, TCPA) in connection with advertising and marketing initiatives including advice on food claims and substantiation
Manage and oversee legal compliance for promotional activities, including the execution of sweepstakes, contests, toy premiums and loyalty programs
Develop and deliver training programs for employees and agency personnel on marketing and IP law and internal policies and procedures
Draft and review policies with respect to marketing matters
Manage litigation arising from areas of responsibility
Perform other general legal duties and functions as may be assigned or required by business needs
Intellectual Property – Essential Duties
Manage and oversee outside counsel with respect to trademark clearances, including, but not limited to knock out and full searches for U.S. and foreign jurisdictions and provide clearance opinions to client groups
Assist in managing and overseeing outside counsel with respect to the filing and prosecution of trademark applications, responses to office actions, preparation of amendments, and other substantive submissions to trademark offices in the U.S. and foreign jurisdictions
Assist in managing and overseeing outside counsel with respect to the maintenance of the company’s IP portfolio, including the filing of renewals around the world
Enforce the company’s trademark rights by taking action against unauthorized third party users
Qualifications & Skills:
Juris Doctor of Law degree from an accredited U.S. law school required
Member in good standing of the Florida Bar or eligible for Authorized In-House Counsel status
6-10 years of legal experience, law firm experience required
Transactional experience with strong drafting and negotiating skills
Knowledge of advertising law, including consumer protection regulations and statutes enforced by the Federal Trade Commission and state attorneys general required
Knowledge of IP law including trademarks, copyrights, domain names, trade secrets, and patents preferred
Strong interpersonal skills and able to work in a team environment
Highly organized and demonstrated ability to work effectively in a fast-paced setting involving multiple projects and competing timelines
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.