A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improve business and society.
About the Department
The Office of Marketing & Communications consists of brand, communications, and creative teams that develop integrated marketing strategies across an array of media including print, web, direct marketing channels, advertising, social media, and public relations to reach the school's key stakeholders
Reporting to the Director of Marketing Intelligence, as the Email Marketing Coordinator you will contribute directly to the school's mission by communicating with prospective students and other stakeholders about our academic degree programs and other activities. You will oversee the daily, hands-on development of email marketing campaigns, and related CRM platform management tasks to support the School's recruiting and marketing goals. Additionally, your work will be seen by tens of thousands of candidates and alumni every year, making a meaningful contribution to their interactions with the school.
Email Communications Execution
Coordinate and maintain the monthly email marketing schedule by working with the Marketing & Communications team, including monitoring of the schedule to guarantee a thoughtful email production and proofing process, and deployment.
Help develop email marketing campaigns and activities, including building and creation of email campaigns, coordination of creative assets, the proofing and QA process, and final deployment of campaigns.
Support the creation and management of email campaign audience segments within the email marketing database.
Support strategic planning for overall email campaigns to enhance program marketing.
Assure automated campaigns complete according to their defined strategies/parameters.
Use HTML and CSS for email to develop assets where required.
Other tasks as assigned
Reporting & Optimization
Work with the Marketing & Communications team to monitor email marketing performance and provide monthly analysis of email campaigns. Provide recommendations for enhancing effectiveness.
Monitor sender reputation by overseeing inbox delivery, unsubscribe/SPAM rates, and other deliverability metrics.
Work with the CRM Specialist to develop testing and optimization plans for improving email marketing indicators and user engagement and conversion.
Work with the CRM Specialist to determine email marketing's role in content marketing and lead generation strategy.
CRM Platform Management
Help manage email lists, data extensions, and data integration between our email service provider (Salesforce Marketing Cloud) and our CRM platform (Salesforce).
Help export audience lists within the CRM platform.
Bachelor's degree in a relevant field or equivalent combination of education and experience
Minimum of 2 years experience in a marketing role, including email production
Proficiency in MS Office applications, Google Suite, and experience with email marketing tools (e.g., Salesforce Marketing Cloud, MailChimp, Constant Contact)
Experience with Adobe Photoshop
Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off (Vacation, Holidays, Season Days, etc.)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Salary Information: The general salary range for this position is $59,000 - $65,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position. All candidates are encouraged to discu
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.