The College of Engineering plans to develop, hone and maintain a robust and strategic digital marketing and media presence to enhance its reputation. The digital marketing specialist within Engineering Communications Team will encompass high proficiency in social media, video production and editing, content creation for the web, digital content and strategies for external marketing/advertising, and managing the digital and brand presence in the college's soon-to-be signature facility – Kiewit Hall – both during its development and after it's open.
This position will focus specifically on developing and maintaining an effective digital presence within the college's overall communications and marketing strategies. This individual will also work closely with the college's departments/programs and staff on their digital footprints, as prospective students, peers, industry, alumni and other key audiences are seeking information and engagement from varying areas within the college and university.
The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees' differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, qualified applicants are considered for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See: http://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications:
Bachelor's degree in Public Relations, Communications, Marketing, Advertising, Journalism or related field and (2) Two years of experience working with creative media execution across digital and social platforms . Proficiency in graphics, web advertising, social media and web content and design. Solid understanding of web metrics, digital analytics, and the ability to generate, analyze and interpret data. Experience developing and coordinating multimedia packages. Experience delivering a variety of digital assets, including online media ads, micro sites, and social media applications. Experience managing successful social media campaigns, and a solid understanding of social marketing.
Audio and video production experience. High-end project management experience.
Posted Salary: Negotiable based on qualifications and experience
With over 25,000 students, the University of Nebraska-Lincoln is a diverse educational insitution with international stature. The intellectual center for the state of Nebraska and beyond, we are a land-grant, top tier national research-extensive insitution. Part of the Big Ten conference, Big Ten Academic Alliance, our mission includes growing relationships and resources that enable the University of Nebraska to change lives.