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Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Note to Applicants: Position is eligible for hybrid work subject to University policy.
Job Summary: The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University unde r minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
Additional Department Summary: Designs and drives the research, planning, implementation and evaluation of projects to successfully market degree programs and other programs offered via the Office of Teaching Innovation and Digital Education (OTIDE). Establishes and manages marketing budgets. Creates and executes strategic marketing plans and tactics. Anticipates and responds to changes and developments that might occur. Requires a blend of strategic thinking, fiscal and project management expertise and marketing knowledge to ensure effective achievement of objectives. Works to identify and support key organizational goals by managing the project workforce and providing project tracking, status reports and analysis. Collaborates cross-functionally with OTIDE program development and additional outreach programs within Academic Affairs, faculty and staff in multiple colleges across campus, and external vendors, to ensure projects are delivered on time, at or under budget and meet UA quality and brand standards.
Required Minimum Qualifications: Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
Skills and Knowledge: Strong verbal, writing, planning and organizational skills. Proficiency in the use of computers, software and other relevant technology. Knowledge of marketing principles, strategies, and tactics across various channels (digital, traditional, social media). Ability to conduct, interpret, and operationalize market analysis, develop marketing strategies and materials for the promotion of academic and non-academic programs.
Preferred Qualifications: Master's degree in communications, marketing, or other business related field and three (3) years of professional experience.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
As the state’s flagship university, The University of Alabama family has always focused on being the best. After all, we are The Capstone of Higher Education. Founded in 1831 as the state’s first public college, The University of Alabama is dedicated to excellence in teaching, research and service. We provide a creative, nurturing campus environment where our students can become the best individuals possible, learn from the best and brightest faculty, and make a positive difference in the community, the state and the world. You’ll like what you find here. Become part of The University of Alabama family.