The Manager of Digital Marketing and Advertising (Marketing Manager - GTAA) position is primarily focused on email marketing, which accounts for approximately 75% of the role. The individual is responsible for developing, executing, and optimizing email campaigns through audience segmentation, automation, personalization, A/B testing, and performance analysis to drive ticket sales, sponsorship revenue, fundraising, retail sales, and customer engagement. In addition, the role oversees customer database management, automated communication workflows, and campaign analytics to improve conversion and retention rates. The remaining responsibilities include managing paid digital advertising across search, social media, and display platforms; creating digital ad content and audience targeting strategies; collaborating with marketing, creative, and communication teams on integrated campaigns; and monitoring performance metrics to provide data-driven recommendations. Success in this role requires strong project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously in a fast-paced, deadline-driven environment.

Additional Job Summary Information
This position will develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit.  Areas of responsibility usually include budgeting, development of marketing collateral and website design and management. This position will interact on a consistent basis with:  unit management and staff, GT Communications and Marketing staff, and vendor representatives.  This position will advise and counsel: unit management. This position will supervise: NA

 

Responsibilities

• Formulate specific marketing plans that effectively promote unit product or services.
• Directly or through others, design and develop marketing collateral.
• Develop and upon approval, administer unit's marketing budget.
• Develop and monitor adherence to unit marketing policy and procedures.
• Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy.
• May manage development and placement of external advertising.
• May design, purchase and maintain inventory of promotional items.
• Perform other duties as assigned

 

Required Qualifications

Educational Requirements
Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Required Experience
Two years of job related experience

Knowledge, Skills, & Abilities

Skills
Application of marketing theory and principles, written and spoken communications, graphic design and production,  editing, creativity, web design, budget management, organization, customer relations.

 

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